The Purple Butterfly Healing Centre — FREE NeurOptimal® Neurofeedback Session

1. Who We Are

This Privacy Policy describes how The Purple Butterfly Healing Centre ("we", "us", or "our"), operated by Bennett Social Work Professional Corporation, collects, uses, and protects the personal information you provide when interacting with our website and communications.

Contact Information:

The Purple Butterfly Healing Centre

39 Queen St. E (lower unit)

Cambridge, Ontario N3C 2A7

Phone: (226) 887-7867

Email: hello@msg.purplebutterflyneuro.com

Website: purplebutterfly.ca

2. Information We Collect

When you submit a form on our website or landing pages, we may collect the following personal information:
First and last name
Email address
Phone number (mobile)
Information about your therapeutic inquiry or area of interest
How you heard about us
We may also automatically collect certain non-personal information such as browser type, device type, IP address, and pages visited, through standard web analytics tools.

3. How We Use Your Information

We use the information we collect for the following purposes:

To respond to your inquiry and schedule your free consultation or session
To send appointment reminders, booking confirmations, and follow-up messages
To communicate information about our therapeutic services
To send text messages (SMS) if you have opted in to receive them
To improve our services and website
To comply with legal and regulatory obligations

We will only contact you for the purposes for which you provided your information, and only with your express consent where required by applicable law.

4. Text Message (SMS) Communications

By submitting your phone number through our forms and checking the SMS consent checkbox, you expressly consent to receive automated text messages (SMS) from The Purple Butterfly Healing Centre, including:

Appointment booking confirmations
Appointment reminders
Follow-up messages related to your inquiry
Information about services you have expressed interest in

Message frequency will vary. Standard message and data rates may apply depending on your mobile carrier and plan.

You may opt out of SMS communications at any time by replying STOP to any message you receive from us. After opting out, you will receive one final confirmation message. To re-subscribe, reply START.

For help, reply HELP to any message or contact us at hello@msg.purplebutterflyneuro.com or (226) 887-7867.

IMPORTANT: No mobile information (including phone numbers and SMS consent data) will be shared with third parties or affiliates for marketing or promotional purposes. All categories of personal information, and specifically text messaging originator opt-in data and consent, will not be shared with any third parties under any circumstances. This policy applies without exception.

5. Legal Basis for Processing (CASL & PIPEDA Compliance)

We operate in compliance with Canada's Anti-Spam Legislation (CASL) and the Personal Information Protection and Electronic Documents Act (PIPEDA).

We only send commercial electronic messages (including SMS and email) to individuals who have provided express consent. You may withdraw your consent at any time by:

Replying STOP to any SMS message
Clicking the unsubscribe link in any email
Contacting us directly at hello@msg.purplebutterflyneuro.com

Withdrawal of consent will be processed within 10 business days.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable professional and legal obligations.

As a social work practice, we are subject to record-keeping requirements under Ontario professional regulations. If you have not become a client, inquiry data is retained for a reasonable period and then securely deleted upon request.

8. Your Rights

Subject to applicable law, you have the right to:

Access the personal information we hold about you
Request correction of inaccurate information
Request deletion of your personal information
Withdraw consent to communications at any time
File a complaint with the Office of the Privacy Commissioner of Canada if you believe your rights have been violated

To exercise any of these rights, please contact us at hello@msg.purplebutterflyneuro.com.

9. Cookies & Analytics

Our website and landing pages may use cookies and similar technologies to understand how visitors interact with our content. This may include pixels from Meta (Facebook) for advertising measurement purposes.

You can control cookie settings through your browser preferences. Opting out of cookies does not affect your ability to access our website or submit forms.

10. Third-Party Platforms

Our forms and landing pages may be hosted on or integrated with third-party platforms. Links from our pages to third-party websites are provided for your convenience. We are not responsible for the privacy practices of those websites. We encourage you to review their privacy policies before providing personal information.

This site may use Meta (Facebook) advertising pixels. We are not affiliated with or endorsed by Meta Platforms, Inc.

11. Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, disclosure, alteration, or destruction. Our payment processing is handled securely through Stripe, which is PCI-DSS compliant.

12. Children's Privacy

Our landing pages and advertising are directed to adults. We do not knowingly collect personal information directly from individuals under the age of 18 through our online forms. Therapeutic services for minors are arranged through parent or guardian consent, handled by our clinical team directly.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will post any changes on this page with an updated "Last updated" date. Continued use of our services after changes are posted constitutes your acceptance of the revised policy.

14. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us: